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Puma announces end of Israel Football Association sponsorship following boycott pressure over settlement complicity
The Business & Human Rights Resource Centre reported Puma's announcement that it would end its sponsorship of the Israel Football Association after years of BDS boycott pressure, with the contract expiring in December 2024 and not being renewed due to the IFA's inclusion of teams in illegal West Bank settlements.
Read more →Puma drops Israel Football Association sponsorship after years of BDS pressure over illegal settlement ties
Puma announced it would not renew its sponsorship contract with the Israel Football Association (IFA), which includes teams in illegal West Bank settlements, following years of sustained BDS boycott pressure. The contract expired December 2024.
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